This involves people who seek unique and location based experiences or therapies not available at home. According to the latest global wellness institute gwi report, wellness tourism is one of the fastestgrowing segments in the wellness economy today. Geothermal springs constitute a major tourism resource, providing spectacular settings, recreation facilities, a recognised value in treatments beneficial for health and wellness, a sense of heritage and adventure, and links with the natural environment. The global wellness and travel industries are both booming, so its no surprise that its healthy hybridwellness tourismis one of the biggest trends of the last two years. Susie ellis, board member of the global spa summit, and president of spafinder, inc.
The easiest way to define wellness tourism is by differentiating it from medical tourism. It introduces the reader to this topic by looking at the history, origins and scope of this sector and how it fits with today. Global wellness tourism market 20162020 pr newswire. Health and wellness tourism takes an innovative look at this rapidly growing sector of todays thriving tourism industry. This thesis addresses issues concerning wellness product development and cooperation in the region of ounasvaara, rovaniemi, located in the finnish lapland. Are wellness and medical tourism industries two different. Health tourism is also known as medical tourism, wellness tourism, healthcare travel or. Your holistic guide to health and wellness tourism may 24, 2016. Wellness tourism has been an essential requirement of all those people who want to take a break from their busy lives and work schedule and relax at a place where they can feel more close to nature and improve their health and well being. Your holistic guide to health and wellness tourism. Health and wellness tourism looks at the motivations and profiles of the tourists for this sector and provides valuable guidance and a basis for discussion regarding the marketing, managing and operations in this sector. Health and wellness tourism pdf free download epdf. The gwi positively impacts global health and wellness by advocating for both public. Health and wellness tourism research papers academia.
Wellness tourism is riding consumer trends of health and wellness 1. The study was led by ophelia yeung, senior consultant, and katherine johnston, senior economist, with contributions from nancy chan, economic and technology policy analyst. In july 2017, romania health spa and wellness destination was launched and continues to develop. Wellness tourism puts your health and wellbeing at the very center of your travel experience. Health and wellness tourism is a market generally driven by women and middle aged empty nesters adults whose children have left home. Wellness tourism is travel for the purpose of promoting health and wellbeing through physical, psychological, or spiritual activities. You learn how to better care for yourself, physically, psychologically and spiritually. Cbi market intelligence product factsheet wellness tourism from europe 2 introduction wellness tourism is a growing segment within the global tourism market, as wellness minded consumers integrate their values and lifestyles into their travels. Medical and wellness tourism lessons from asia 23apr2014. Health and wellness tourism 257 possible to put them into the broad categories of seeking proc edures that are. Why is wellness tourism on such an astounding growth track.
In particular, the market analysis of the wellness tourism market included comprehensive empirical surveys. Then the main stakeholders of the health tourism market and their impacts on the development of tourist destinations are presented. Wellness tourism on the rise as travellers ditch beaches. Suggested topics for the session covering health and wellness tourism. Wellness hotels should therefore specialize in health information, individual care and a wide range of cultural and relaxation programs. Wellness tourism guide wellness tourism guide, magazine. Treatments, markets and health system implications. Wellness tourism is riding consumer trends of health and. Health and wellness tourism this page intentionally left blank health and wellness tourism melanie smith laszlo puc. However relatively little is known about the size and scope of the market in the uk, particularly in a coastal context. Since then, the health and wellness sector has developed into a highly significant area of both domestic and international tourism trade.
View health and wellness tourism research papers on academia. The correct bibliographic citation for the definition is. Health and wellness tourism accounts for a significant proportion of the worlds tourism consumption, with components ranging from hot spring bathing for leisure and recreation, through mineral water use in health treatments under the supervision of highly specialised medical professionals, to water treatments in the wellness and beauty therapy. Wellness tourism is travelling for the purpose of pursuing activities that enhance personal health and wellbeing. It provides the latest market size data 200920, allowing you to identify the sectors driving growth. As an alternative to traditional tourism, health and wellness tourism provides a new means of achieving regional and local development from a demographic, social, environmental and economic pointofview. The growth in this tourism sector follows a developing understanding of personal health and wellbeing. Wellness tourism is her focus and she is a passionate speaker at health and tourism conferences in eastern europe. Wellness tourism initiative members global wellness. Health and wellness tourism this page intentionally left blank health and wellness tourism melanie smith laszlo puczko amsterdam boston heidelberg london oxford new york paris san diego san francisco singapore sydney tokyo butterworthheinemann is an imprint of elsevier.
Trips organized around the principle of wellness tourism should include healthy food, exercise, spa treatments, and opportunities to experience or expand your spirituality and creativity. Wellness tourism achieves good synergy with other kinds of specialinterest tourism, which also experience growth, eco, cultural, sports, rural tourism, etc. While wellness tourism is often correlated with medical tourism because health interests motivate the traveler, wellness tourists are proactive in seeking to improve or maintain health and quality of life, often focusing on prevention, while medical. Wellness tourism is a distinct branch of healthcare travel where people head overseas to engage in treatments designed to preserve their personal wellbeing or improve their health habits. A focus on the global spa experience is a freebook brought to you by routledge and features curated content from some of our leading books. Bali, pariwisata, health and wellness industri spa abstract as a tourist destination, the name of bali is popular having health and wellness tourism area, and in several times was.
International trends in recreational and wellness tourism. Wellness tourism is more than spa tourism and includes healthy cuisine, specific fitness or body mindspirit. The global wellness tourism economy report was prepared by sri international in agreement with the global wellness institute. Wellness tourism is a holistic mode of travel that integrates a quest for physical health, beauty or longevity, andor a heightening of consciousness or spiritual awareness, and a connection with community, nature or the divine mystery. This unique freebook examines the spa industry across geographical borders and throughout history, exploring questions relating to socio. Euromonitor internationals health and wellness tourism in japan report offers a comprehensive guide to the size and shape of the market at a national level. Spas, wellness and medical travel, 2nd edition takes an indepth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. So we need to add that niche to our other offerings.
She provides wellness tourism destination assessments, workshops, leadership training and market research to tourism boards, cvbs and businesses. Health and wellness tourist destinations and their sociocultural settings destination development. The guide to selling wellness travel is a an awardwinning resource for anyone considering a business in wellness travel. Wellness tourism is the sum of all phenomena resulting from a journey by individuals whose motive in whole or in part is to maintain or promote their health and wellbeing, and who stay at least one night at a facility that is specifically designed to holistically. A health and wellness tourism offer would require little more than a private consulta. Health and wellness tourism in japan market publishers. Jolliffe and others published health and wellness tourism find, read and cite all the research you need on. Wellness tourism means secondary activities for most. Wellness tourism guide when people seek a timeout from their hectic schedules and travel to a certain place for leisure, they may also consider opting for a few activities that can have a positive effect on their physical and mental wellbeing too. Finally the aim of determining missing instruments of quality management was deducted from all findings. Health and wellness tourism melanie smith, laszlo puczko. The pdf document will be delivered by email within 2448.
Pdf health and wellness tourism jenny cave academia. It encompasses a range of tourism experiences in destinations with wellness products, appropriate. Health and wellness tourism a reality in the caribbean, barbados minister of tourism, richard sealy, stated that health and wellness tourism is growing at a higher rate than that of global tourism which is the fastest growing industry in the world. Wellness goes beyond relaxation and is a key element of lifestyle, which is a significant opportunity for the travel and tourism industry, since people following a wellness lifestyle will look for similar services when they are travelling. Health and wellness tourism accounts for a significant proportion of the worlds tourism consumption, with components. Health and wellness tourism is a rapidly growing sector of todays thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. The hotel spa and wellness product determines, to a great extent, the complete product for wellness tourism, for the fact that in.
The book analyses the history and development of the. Definitions of healthwellness world health organizations who definition of health health is a state of complete physical, mental and social wellbeing and not merely the absence of disease or infirmity. Ioana is passionate about the spa concept and in 2010, launched desprespa. How hotels can benefit from the growing interest in. Although there is an overlap, wellness tourism and medical tourism are essentially separate categories of health tourism based on fundamentally different underlying health paradigms there are 3 distinct core providers of wellness tourism i. This book will examine the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. The guide to selling wellness travel wellness tourism.
E iii acknowledgements the case study was prepared by ms gloria pasadilla, itc international consultant, under the overall supervision of robert skidmore, chief, sector competitiveness, division of market development and the. If health tourism is defined broadly to include spirituality, then the market ranges from hippy backpackers who visit yoga ashrams in india or buddhist meditation. However, over the last five years there has been a definite trend that shows health and wellness holidays are appealing to a younger audience. Wellness tourism is about as wideranging as the travel industry itself and theres a vast spectrum of the types of trips that travelers take to improve their wellbeing. Health and wellness tourism looks at the motivations and profiles of the. These consumers tend to be welleducated, affluent professionals. Wellness tourism worldwide provides research and trends that are wonderfully information and very useful to the tourism industry and for education in general.
Beauty spas, lifestyle resorts, spiritual retreats. The countries with the most significant wellness supplies and tourist movement are located. Health and wellness tourism refers to trips that are taken by tourists with the principal purpose being to improve their health andor wellbeing. Recently, the sector has broadened in scope from spa weekends and yoga retreats to activitybased and fitnessorientated holidays, providing increasing appeal to the emerging healthconscious consumer market.
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